Erica Dias of The B Firm: PR shares advice on breaking into the business


Erica Dias is a bright and bold woman who is about her business. She has built a successful career with over 10 years of experience in the fashion and beauty industry, she knows the ins and outs of what it takes to get a brand to the next level. She is the co-founder of The B Firm: PR - where she helps clients to expand their brands in markets across the country. We caught up with Erica Dias as she shares advice on landing a position in her field.

Tell me about The B Firm PR.

The B Firm PR was founded by my sister Ashley Jernigan and I. We are a boutique Publicity & Marketing Firm based in Atlanta, Montgomery Alabama and our hometown, San Francisco. We represent the following sectors; Hospitality, Fashion & Beauty, Lifestyle, and Sports

What drove you to PR?

I wanted to create more opportunities for myself. I wanted to have a career where I felt I was really making a change in the lives of others and PR gave me that feeling.

What is the biggest misconception that people have about PR?

The biggest misconception is that PR isn't a process. Some publicists sell dreams, but we don't! We give realities. PR is a PROCESS. Some people want this popcorn instant results and that's not how our field works.

What makes a great PR professional?

Someone who has a genuine invested interest in seeing their client WIN. Someone who can listen to their client's needs, but can also be strong enough to also allow your professional voice to be heard.

Can you share 3 tips on breaking into the PR industry?

- Intern

- Never be afraid to ask questions

- Study the greats and put your own spin on it

You can keep up with Erica and connect with her via her social media and her website.

Web: | Instagram: @TheBFirmPR